A genre comprises a class of communicative events, the members of which share some set of communicative purposes. These purposes are recognized by the expert members of the parent discourse community and thereby constitute the rationale for the genre. This rationale shapes the schematic structure of the discourse and influences and constrains choice of content and style. Communicative purpose is both a privileged criterion and one that operates to keep the scope of a genre as here conceived narrowly focused on comparable rhetorical action. In addition to purpose, exemplars of a genre exhibit various patterns of similarity in terms of structure, style, content and intended audience. If all high probability expectations are realized, the exemplar will be viewed as prototypical by the parent discourse community. The genre names inherited and produced by discourse communities and imported by others constitute valuable ethnographic communication, but typically need further validation. ((Genre defined, from John M. Swales, page 58, Chapter 3 “The concept of genre” in Genre Analysis: English in academic and research settings. Cambridge University Press 1990. Reprinted with other selections in
The Discourse Studies Reader: Main currents in theory and analysis (see pages 305-316).))
Genre defined, a quote from John Swales
October 21st, 2014
Tags: communication theory, discourse communities, genre
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